RICHARD HARRISON
GOLF · PEOPLE · BUSINESS
Uncompromising quality, creating teams of distinction and bringing new ventures to life.
Today, Richard is in demand as a strategic partner for golf operations and business development.
Explore the journey ↓
EXPERIENCE AT A GLANCE
Fellowof the PGA
Head Professionaland Director of Golf at premium global clubs
Founder & CEOThe Golf Groove
AdvisoryGolf operations & development
THE CAREER BEHIND THE WORK
Richard’s journey took him from competing and learning on the Lytham coast to Head of Coaching at the RAC Country Club, before becoming Head Professional at Royal Blackheath in 2001. The oldest golf club in England and the third oldest in the world, Royal Blackheath provided the setting for his work as an independent franchisee, serving its London membership while upholding the club’s heritage.
As Head Professional and an independent franchisee, Richard employed eight highly qualified PGA players and coaches. In his additional role as Director of Golf, he also managed the administration and operational team, delivering outstanding Member service. The PGA coaching operation also covered England's largest private junior golf operation.
Richard founded and launched The Golf Groove, the largest indoor golf simulator hospitality venue in Europe. He led brand creation, site design and development, before serving as CEO.
From concept to operation ↓
In January 2026, Richard began an advisory relationship with hospitality legend Joel Cadbury on his latest venture, Mad Swans. Reporting directly to Joel and the company’s Board, Richard advises on all golf matters as part of the brand’s ambitious expansion plans. His work currently spans two sites, with several more in development.
The Mad Swans brand culture is fun, inclusive and innovative, with high standards throughout. Joel and Richard’s working relationship is built on action, uncompromising quality and an intense focus on business priorities.
Richard is also advising on the launch of a private members’ venue in Central London, launching in November 2026.
PROFESSIONAL MILESTONES
Launched his work as a strategic business adviser and investor in exceptional ventures.
Elected a Fellow of the PGA for excellence in golf.
A guest of the PGA to spend a week with Butch Harmon to recognise 12 leading European coaches under 35.
Highest-qualified PGA professional in the UK on qualification.
EXPERIENCE & CAPABILITIES
Experience across fundraising, brand creation, launch and operation through founding and leading The Golf Groove.
Building professional teams, developing programmes and establishing golf welfare and protocols.
A unique and comprehensive understanding of the game, from heritage to innovation. Fearless and fun.
Uncompromising quality and intensity of delivery.
FROM CONCEPT TO OPERATION
Richard raised £2.2m through SEIS/EIS and employed a team of 30 to bring The Golf Groove to life. He led brand creation, business formation, venue design and development, taking the project from concept to launch before serving as CEO.
THE GOLF GROOVE · A LOOK INSIDE
PEOPLE & PROGRAMMES
Former PGA assistants and other members of Richard’s teams now work around the world in leading roles at Open Championship venues, high-quality golf clubs and exciting new ventures.
Richard brings people into golf through junior programmes, charity and community initiatives. In 2008, he was instrumental in developing the On Course Foundation, which has supported over 1,800 injured service personnel. His junior golf programmes have twice been recognised as best in class by England Golf.
GET IN TOUCH
For golf businesses, startups and organisations exploring development, operations or a new venture.